About
Loren Matthew Couse
SEO & AEO Growth Engineer in San Francisco. I grow organic search on Google and on AI answer engines, and I ship the code myself.
My story
For 10 years I've grown organic acquisition on Google and, more recently, on LLM answer engines like ChatGPT, Claude and Perplexity.
I founded Male Q, an e-commerce business I grew to $1M+ in sales with 90% of its traffic from organic search, and ran it from 2016 until I sold it in 2024.
Today I'm the SEO & AEO Growth Engineer at Lugg, doing technical SEO and front-end development on its Next.js marketing site as part of the marketing team. I rebuilt the site's SEO architecture, schema markup and programmatic landing pages. Organic clicks grew 28% year over year and the average ranking position moved from 36 to 15.4 in five months.
Before that I led SEO strategy for early-stage startups at Taiwan's Dakuo Digital Innovation Center, and managed market research projects for Fortune 500 clients at Ernst & Young in Melbourne. The full history is on my résumé.
Skills
- SEO
- Search Engine Optimization (SEO) strategy, technical SEO, schema markup (JSON-LD), site architecture, crawl and indexation, site migrations, programmatic SEO, local SEO, keyword and content strategy, link building
- AI search
- Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), LLM search visibility (ChatGPT, Claude, Perplexity)
- Growth and analytics
- Conversion Rate Optimization (CRO), A/B testing, funnel attribution, GA4, GTM, Google Search Console, Ahrefs, SEMrush, SQL
- Engineering
- Next.js, React, TypeScript, Python, LLM APIs, AI content automation, frontend performance
Record
Experience
- Lugg, SEO & AEO Growth Engineer2025–
- Male Q, Founder (sold)2016–2024
- Ernst & Young, Market Research2022–2023
- Dakuo, Growth Marketing2019–2022