Hi!
My name is Loren
Founder at MaleQ
I am a freelance entrepreneur working in the React Ecosystem. I specialize in SEO and love solving problems with React and Next.js.
First time here? Don't forget to check out my experience!
Let's Build Something Great
I have a 12 year track record building SEO optimized web applications that generate
real traffic
, earn real revenue
, and bring real-world results.$1M+
Revenue Generated
10K+
Monthly Visitors
12+
Years Experience
My specialty is solving problems for my customers and building products that fundamentally improve quality of life.
Featured Projects
React, Next.js, and SwiftUi applications, all built by me.
Aireio
A crowd-sourced database of remote work spaces in cities around the globe. Discover new co-working centers, libraries, and cafes.
Built with:
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Canker Core
A NextJS web app for logging and tracking canker sores. Track, treat, and manage your oral health in one easy place.
Built with:
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Foldy Friends
An origami e-commerce store selling folding kits, paper, and origami supplies. Find fun and new creative projects for all ages.
Built with:
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MaleQ
An adult WooCommerce site, driven by SEO optimized content. Core articles relating to gay mens wellness and sexual health.
Built with:
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Rise & Shine
Wake up with the sunrise. Rise & Shine is an iOS sunrise alarm clock app built with SwiftUI.
Built with:
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Workflow Automation Tools
Some simple Python utilities I built to automate my workflow and increase productivity.
Built with:
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Resumé
Experience
Growth Engineer
- Drove +53% YoY impressions and +28% YoY clicks by redesigning SEO architecture and structured data across Lugg's Next.js marketing site.
- Improved average keyword rankings from position 36 → 15.4 in 5 months across the full keyword footprint.
- Built a programmatic SEO system (action × category × serviceKeyword × cityName), replacing manual workflows across 250+ landing pages.
- Engineered a dynamic FAQ generation system producing tens of thousands of indexable Q&A pairs.
- Implemented JSON-LD schemas (FAQ, HowTo, Service, HelpArticle) to optimize for Google and LLM citation.
- Led blog migration (blog.lugg.com → /blog) + sitemap consolidation, recovering domain authority and indexation.
- Built a 12-event GA4 + GTM funnel, enabling full quote → booking attribution.
- Reduced Next.js site frontend render code complexity by ~40% through component refactoring.
Founder & SEO Growth Engineer Lead
- Established, scaled, and sold a WordPress e-commerce business which surpassed $1 million in sales through data-driven SEM and SEO growth strategies.
- Increased organic traffic and sales by 10x by optimizing competitive keywords using Google Search Console, SEMrush, and Ahrefs.
- Led a diverse team across 5 countries, expanding to global markets, resulting in a further 2x increase in site traffic.
- Implemented Python process automation which sped up search engine optimized content creation by 8x utilizing artificial intelligence LLM APIs.
Market Research Coordinator
- Managed end-to-end market research projects for Fortune 500 clients in the retail and technology, delivering insights that informed multi-million dollar marketing strategies.
- Developed and implemented data collection protocols, reducing errors by 5% and improving data accuracy for client reports.
- Trained and mentored teams of 5–7 personnel, improving onboarding efficiency and team performance by 20%.
Startup Advisor
- Advised startups on growth marketing strategies, including SEO, product marketing and A/B testing, resulting in 25% monthly increases in customer acquisition.
- Mentored founders on implementing scalable team structures and effective leadership practices.
- Established strategic timelines moving from concept to revenue generation within 1 year, ensuring alignment with investor expectations.
Education
MBA - Information Technology
- Relevant Coursework: IT project management, cybersecurity, data analytics.
- Thesis Research: Efficacy of digital marketing methods in e-commerce.
- Mandarin Chinese (Business Level).
Bachelor of Arts - Minor in Computer Science
- Relevant Coursework: Java, Python, SQL, Data Structures.
- Web Development, HTML, JavaScript, CSS, React, Node.js.
- Japanese Language (Proficient).