Résumé

Experience

1. 2025 – present
   

   SEO & AEO Growth Engineer

   Lugg · San Francisco, CA

   • Technical SEO and front-end development, working with the founders, marketing, design, sales and paid acquisition.
   • Grew organic clicks 28% and impressions 53% YoY by rebuilding site architecture, schema markup (JSON-LD: Service, FAQ) and LLM search optimization on Lugg's Next.js site.
   • Improved average ranking from position 36 to 15.4 in 5 months across the full keyword footprint.
   • Built a programmatic SEO system that replaced manual workflows across 250+ local landing pages.
   • Wrote production Next.js and React code daily (70+ merged PRs in 12 months) and led a site-wide refactor that cut code complexity ~40%.
   • Led the site migration of blog.lugg.com to lugg.com/blog and consolidated sitemaps, recovering link equity and indexation.
   • Built a 12-event GA4 and GTM funnel for full quote-to-booking attribution.
2. 2016 – 2024 (sold)
   

   Founder & SEO Growth Strategy Lead

   Male Q · Remote

   • Founded and grew an e-commerce business to $1M+ in sales, with 90% of traffic from organic search, through technical and programmatic SEO.
   • Grew traffic and sales 10x through keyword optimization.
   • Cut paid ad spend 30% while increasing organic conversions through CRO testing and site performance work.
   • Built Python and LLM API workflows for SEO content generation at 8x speed, with 70% less manual effort.
   • Led a team across 5 countries, expanding into Chinese and Spanish-speaking markets for a further 2x increase in site traffic.
3. 2022 – 2023
   

   Market Research Project Manager

   Ernst & Young · Melbourne, Australia

   • Managed end-to-end market research projects for Fortune 500 clients in retail and technology, delivering insights that informed multi-million dollar marketing strategies.
   • Developed and implemented data collection protocols, reducing errors by 5% and improving data accuracy for client reports.
   • Trained and mentored teams of 5–7, improving onboarding efficiency and team performance by 20%.
4. 2019 – 2022
   

   Growth Marketing Manager

   Dakuo Digital Innovation Center · Kaohsiung, Taiwan

   • Led SEO strategy for 5+ early-stage startups, driving 25% month-over-month organic growth.
   • Coached startup teams on SEO, SEM, A/B testing and CRO audits to improve conversion paths.
   • Set strategic timelines that took startups from concept to MVP to monetization within 12 months.
   • Mentored founders on scalable team structures and effective leadership practices.

Education

1. 2016 – 2018
   

   MBA, Information Technology

   National Cheng Kung University · Tainan, Taiwan

   • Thesis research: efficacy of digital marketing methods in e-commerce.
   • Mandarin Chinese (business level).
2. 2010 – 2014
   

   East Asian Studies, Minor in Computer Science

   University of Massachusetts Boston · Boston, MA

   • Languages: English (native), Mandarin Chinese (business), Japanese (intermediate).

Skills

SEO

Search Engine Optimization (SEO) strategy, technical SEO, schema markup (JSON-LD), site architecture, crawl and indexation, site migrations, programmatic SEO, local SEO, keyword and content strategy, link building

AI search

Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), LLM search visibility (ChatGPT, Claude, Perplexity)

Growth and analytics

Conversion Rate Optimization (CRO), A/B testing, funnel attribution, GA4, GTM, Google Search Console, Ahrefs, SEMrush, SQL

Engineering

Next.js, React, TypeScript, Python, LLM APIs, AI content automation, frontend performance