Growth Engineer
- Drove +53% YoY impressions and +28% YoY clicks by redesigning SEO architecture and structured data across Lugg's Next.js marketing site.
- Improved average keyword rankings from position 36 → 15.4 in 5 months across the full keyword footprint.
- Built a programmatic SEO system (action × category × serviceKeyword × cityName), replacing manual workflows across 250+ landing pages.
- Engineered a dynamic FAQ generation system producing tens of thousands of indexable Q&A pairs.
- Implemented JSON-LD schemas (FAQ, HowTo, Service, HelpArticle) to optimize for Google and LLM citation.
- Led blog migration (blog.lugg.com → /blog) + sitemap consolidation, recovering domain authority and indexation.
- Built a 12-event GA4 + GTM funnel, enabling full quote → booking attribution.
- Reduced Next.js site frontend render code complexity by ~40% through component refactoring.
Founder & SEO Growth Engineer Lead
- Established, scaled, and sold a WordPress e-commerce business which surpassed $1 million in sales through data-driven SEM and SEO growth strategies.
- Increased organic traffic and sales by 10x by optimizing competitive keywords using Google Search Console, SEMrush, and Ahrefs.
- Led a diverse team across 5 countries, expanding to global markets, resulting in a further 2x increase in site traffic.
- Implemented Python process automation which sped up search engine optimized content creation by 8x utilizing artificial intelligence LLM APIs.
Market Research Coordinator
- Managed end-to-end market research projects for Fortune 500 clients in the retail and technology, delivering insights that informed multi-million dollar marketing strategies.
- Developed and implemented data collection protocols, reducing errors by 5% and improving data accuracy for client reports.
- Trained and mentored teams of 5–7 personnel, improving onboarding efficiency and team performance by 20%.
Startup Advisor
- Advised startups on growth marketing strategies, including SEO, product marketing and A/B testing, resulting in 25% monthly increases in customer acquisition.
- Mentored founders on implementing scalable team structures and effective leadership practices.
- Established strategic timelines moving from concept to revenue generation within 1 year, ensuring alignment with investor expectations.
